Collaboration Topics - Intent & Management

MANAGEMENT

“An organized body of knowledge” (Drucker 1988, p.7)

“ it is ‘management’ that determines what is needed and what has to be achieved” (Drucker 1988, p.7)

“Management is tasks. Management is a discipline. But management is also people. Every achievement of management is the achievement of a manager. Every failure is the failure of a manager. People manage, rather than ‘forces’ or ‘facts.’ The vision, dedication, and integrity of managers determine whether there is management or mismanagement.” (Drucker 1988, p.7)

“Management and managers are the specific need of all institutions, from the smallest to the largest. They are the specific organ of every institution. They are what holds it together and makes it work. None of our institutions could function without managers. And managers do their own job – they do not do it by delegation from the owner. The need for management does not arise just because the job has become to big for any one person to do alone.” (Drucker 1988, p.12)


Reference

Drucker P, 1988, Management, Heinemann Professional Publishing Ltd, London

INTENT

Strategic Intent is a term used by businesses and organisations to define for example a company's vision of what it wants to achieve in the long term. We can make use and utilise the term in our project of collaboration to illustrate the same sort of concepts needed for a design process to succeed.

Strategic intent is the immediate point of view of a long term future that a business would like to create. In other words a planned intent that describes how an organisation is going to realize its vision
Quoted from the book, “Competing for the Future” by Gary Hamel and C.K. Prahlad they outline that, “..since strategic intent provides a specific point of view of the future aspired, it conveys sense of direction. And since it provides an opportunity to explore new competitive possibilities, it conveys a sense of discovery and since it provides a goal for the company which people perceive as inherently worthwhile, it implies sense of destiny.”

Intent must convey a sense of direction, discovery, and opportunity that can be communicated effectively to all employees. Employing the term ‘intent’ in Digital Collaboration Studio allows for the class to clarify the context and outcomes involved in the project, focus on the planned strategies to be exercised and inspire the class by creating meaning and purpose in the assignments.
It should focus not on the immediate problems and obstacles in developing tasks, but rather on the opportunities gained and overall outcomes achieved.

Reference

Hamel, G & Prahlad, C.K. 1996, Competing for the Future, Harvard Business School Press Ltd, Boston